In the United Kingdom, sports betting is big business. The gambling slot machines free online is estimated to be worth around £1.45 billion a year, with around £600 million of that being staked on football alone.
So it's no surprise that the casino bet on the sports mirror casinos are looking to get in on the action.
The latest move comes from the Genting Group, which has announced plans to install what it's calling the world's first "sports mirror" in its new Birmingham casino. The mirror will be a two-way glass panel that will allow customers to place bets on sporting events while they are taking place.
The move is seen as a way to attract more young people to casinos, as well as to tap into the growing market for in-play betting.
It is also likely to be popular with those who enjoy watching sport in a social setting, such as in a pub.
The sports mirror will be located in the casino's sports bar, which will also show live sporting events on TV. There will be a dedicated betting terminal next to the mirror, where customers will be able to place their bets.
The Genting Group is no stranger to innovative gambling products, having introduced the world's first electronic roulette game in 2006.
It is also behind the popular Malaysian more info resort of Genting Highlands.
The sports mirror is due to be installed in the Birmingham casino in the next few weeks. It is not yet clear casino casino online mirror other casino bet on the sports mirror will follow suit.